CUPRA EKS ready for new world order in FIA ETCR
It’s a new season with new names for a new series with the FIA ETCR eTouring Car World Cup starting this weekend in Pau and it’s a new identity too for the winners of the predecessor PURE ETCR with CUPRA now represented by CUPRA EKS and charged with repeating the title success they enjoyed in […]
CUPRA EKS unveils new livery and FIA ETCR driver line-up
CUPRA EKS has unveiled a dynamic livery and an exciting driver line-up for this year’s FIA ETCR eTouring Car World Cup – with Tom Blomqvist and Adrien Tambay joining current ETCR champion Mattias Ekström and Jordi Gené in the all-electric touring car team. The 2021 title-winning CUPRA e-Racer will appear in a striking new livery […]
CUPRA first brand to confirm FIA ETCR entry for 2022 and names EKS as new team partner
CUPRA Racing has formed a brand-new partnership with the ultra-successful EKS team, owned by Mattias Ekström, while also becoming the first brand to confirm its plans for the inaugural FIA ETCR – eTouring Car World Cup this year. Ekström and CUPRA claimed last year’s all-electric touring car crown under its previous guise as PURE ETCR […]
Ekström scores Dakar Rally stage win
Mattias Ekström, PURE ETCR’s title winner 2021, continued his magnificent form in electric motorsport into the new year by claiming his maiden Dakar Rally Stage victory in Saudi Arabia on Monday. The Swede was crowned King of the season in PURE ETCR; the series that evolves into the FIA ETCR – eTouring Car World Cup […]
Season review – Mattias Ekström
Could the 2021 PURE ETCR season have gone any better for Mattias Ekström and CUPRA X Zengo Motorsport? Possibly not; the Swede inching into the lead of the standings after only the second event and then topping the table for the rest of the year win the world’s first all-electric, multi-brand touring car series. But […]
PURE ETCR plants over 4,500 trees as push for greater sustainability continues with EARTHDAY.ORG Canopy Project
PURE ETCR, the world’s first all-electric, multi-brand touring car championship, has taken the next step in its push towards greater sustainability in motorsport in partnership with EARTHDAY.ORG. Through EARTHDAY.ORG’s global reforestation initiative, The Canopy Project, PURE ETCR has been responsible for the planting of more than 4,500 trees and creating the resultant environmental benefits during […]
Ekström ready to electrify Dakar using PURE ETCR experience
Mattias Ekström, winner of the inaugural PURE ETCR Drivers’ title is planning to use many of the lessons learned during his maiden year of electric motorsport to full effect when he takes on the Dakar Rally in January. The CUPRA X Zengo Motorsport driver triumphed in an ultra-dramatic title decider at Pau-Arnos E-Circuit as he […]